Multi-Marketplace E-commerce CRM
Manage Trendyol, Ticimax and other marketplaces from a single panel. AI-powered product descriptions and automatic stock tracking.
Customer Need
E-commerce business was selling on multiple platforms. Product updates, inventory tracking, and order processing were done separately on each platform.
Our Solution
We developed a centralized CRM that manages all marketplaces from a single panel. Added AI-powered product descriptions, smart performance scoring, automatic XML feed generation.
Technical Details
Integrations
Challenges & Solutions
1SOAP API Integration
Ticimax uses legacy SOAP API. Rate limiting, retry mechanism and error handling needed.
703-line custom TicimaxApi library. 2-second rate limiting, 3 retry mechanism, SOAP client caching, GZIP compression.
2Performance Scoring Algorithm
Need to automatically identify best performing products among thousands.
Weighted scoring system: Sales (40%) + Size (40%) + Clicks (10%) + Favorites (10%). Dynamic labels like TOP100, SALES100, FAV100.
3Large Data Synchronization
232K+ orders, 32K+ variants, 54K+ favorites need to be synchronized.
Paginated sync (100 records/page), resume mode, upsert logic, progress tracking, monitoring with sync_logs.
4Dynamic XML Feed Management
Each marketplace requires different XML format. Feeds must be real-time updated.
Config-driven feed generator. Google Shopping, Facebook, Trendyol formats. Custom label rules, field mapping, public endpoints.
Behind The Scenes
- 19,241+ lines PHP code, 16 controllers, 34 database tables
- 703-line custom TicimaxApi SOAP library
- 232,533 orders, 5,917 products, 32,806 variants managed
- 54,059 favorites records for customer behavior analysis
- Sync.php: 1,167 lines synchronization engine
- Performance.php: 744 lines analytics engine
- 5 dynamic custom labels: TOP100, SALES100, FAV100, CLICK100, STOKFUL
- AI training data, response templates and behavior rules system
- Google Shopping, Facebook Catalog, Trendyol XML feeds
- 1-hour report caching for performance optimization
Project Features
- Full Ticimax & Trendyol integration
- AI-powered product descriptions (GPT-4o)
- AI customer service assistant (Claude)
- Smart performance scoring system
- Dynamic XML feed generation
- 232K+ order management
Achieved Results
232,000+ orders are managed from a single panel. Product descriptions are created in seconds with AI. Best products are automatically identified with performance scoring.
Project Information
Tech Stack
Architecture
CodeIgniter 4 MVC architecture. Ticimax integration with custom SOAP library. Paginated sync system, background jobs with CLI scripts. Performance optimization with report caching. Factory pattern for AI services.